Social media brings the world together in the best and worst of ways. It is without question an indispensable tool for business development and sustenance, as well as of marketing and promotion. 

 

Social media is also where the world meets for millions of types of daily interactions and the endless varieties of conversations and info-sharing that take place in a myriad of online community destinations. This can unquestionably bring significant risk for the platforms themselves.   

  

Hate speech, purposefully adverse and injurious narratives, deliberate falsehoods, propaganda campaigns, ideological recruitment efforts, incitement to violence, child and sexual exploitation, suicidal encouragement, quack medical pitches, incitements to self-harm, terrorism and extremism of all sorts are all there to be seen by any and all users. The risks they bring can be legal, reputational and financial in nature -- and sometimes all three.  

 

Investors, advertisers and most importantly users all want to see these issues thoughtfully managed.  

  

We work with social media platforms to manage these risks.   

  

We help platforms build policies, understand and engage moderators, and address concerns of advertisers and investors. We help make the world’s conversations cleaner, fairer and more valuable – all while encouraging responsible free speech. 

 

One key to an additive, community-engaging social media experience is to develop a sound, unique strategy for controlling your own story and your own messaging. BHG understands how to craft these strategies, and has extensive experience navigating this world in some of the most sensitive areas with clients and organizations of all sizes, locations and affiliations.